TOP OF FUNNEL · TEAM + SYSTEM

Business Development Lead: Building Predictable Manufacturing Pipeline.

Define the Gold market, scale the Silver market, develop the team, and turn activity into qualified opportunities.

THE ROLE

Revenue engine and talent engine.

Own the BDR methodology, team development, tooling, pipeline benchmarks, account alignment, and handoff standards across US and European sales pods.

PIPELINE

Own the number.

Forecast opportunity creation and cARR influence by rep, pod, market and motion.

PEOPLE

Make reps better.

Hire, ramp, coach, performance-manage and create credible paths into Sales and other GTM roles.

SYSTEMS

Standardize the work.

Playbooks, qualification, AI, tooling, reporting and repeatable prospecting workflows.

ALIGNMENT

Run one GTM motion.

BDRs, AEs, Frontline Sales Managers, Revenue Marketing and GTM Operations working from the same account model.

THE MARKET

Complex manufacturing problems create specific top-of-funnel openings.

Translate Tulip's breadth into precise plant-level reasons to talk.

1Choose the account

industry · scale · sites · tech stack

2Find the trigger

greenfield · quality · paper · ERP · hiring

3Choose the workflow

eBR · work instructions · quality · OEE

4Choose the person

plant · ops · quality · digital · IT

5Earn the meeting

relevant proof · qualified problem · AE-ready handoff

NEXTGold, Silver, Account IQ and Lead IQDefine the market, the level of investment, and how accounts and contacts earn BDR attention.